Besides creating a negative urban space that provides a quality communal venue, the design carves physical permeability and fluidity to the site context as well as frames the best surrounding views. Abdoun Fashion Atrium is an Avant-garde product that holds fashion retail at its highest end.
The relationship between fashion and architecture was the main paradigm through which the project was cut-out. The dualities in fashion and in architecture inspired the dialogue between two well-crafted components that form this project; the Plinth vs. the Flamboyant Component: the static, grounded confident whispering individuality vs. the high energy dynamic, flamboyant and fluid common one. Both forms were generated as an experimentation of the form, material, and a façade narrative.
Location: Amman, Jordan
Client: Al - Izdihar Investment Company
Land Area: 2,200 sq.m
Built-up Area: 9,250 sq.m
Project year: 2008
Structural Eng: International Designers Engineers,
Consultant & Projects Managers
Electrical Eng: Spectrum Mep.
Mechanical Eng: Spectrum Mep.
Surveyors: Union Office G. Surveying