The booth is a representation of the fabrication capabilities of a prominent steel manufacturer. The structure was designed to stand vertically visible within exhibitions to lure visitors in its direction.
The lower level is cleared of all clutter to allow a staircase to impose its invitational presence unto the second floor. All samples and creative drawings were exhibited within the floor plane. On the upper level a silo is constructed, however turned horizontally to become a digital gallery with rhythmic screens further telling the story of the host. A meeting room is also constructed as an extension of the assembly of the overall structural frame tectonic hierarchy.
The booth’s primary gesture is to express materials and assemblies true and honest to their behavioral assembly process.
Location: Amman, Jordan
Client: Steel Building Company ltd.
Built-up Area: 80 sq. m